A woman with blonde hair, blue eyes, and hoop earrings, wearing a black turtleneck sweater, standing against a pink background.

CHLOE FORD

CREATIVE DIRECTOR

With 10+ years of design experience and a BA in Graphic Design, Chloe’s worked as an in-house designer for start-ups, freelanced for a bunch of design agencies and worked 1-to-1 with tons of amazing businesses on their branding, websites and packaging.

In 2019 she founded Studio Plush, where she’s known for creating online worlds for bestselling beauty brands and creating digital experiences that go beyond aesthetics.

She has designed Shopify stores with $250k launches, working with businesses such as KJH.Brand and Homebody, and brands that are stocked in retail giants such as Target, Ulta, Sephora and Boots.

In 2021 Chloe co-founded Luna Templates where they teach other designers how to create custom stores on Shopify, and they were the first to offer a store of Shopify section templates. Luna now has over 200+ students and 3000+ customers.

A woman with dark brown hair, brown eyes, and hoop earrings wearing a brown jacket over a white top, smiling against a plain light gray background.

HANA DRDLA

DEVELOPER

Hana is a Shopify specialist and developer with over seven years of experience building and customizing stores on the platform. She’s worked with multi-million-dollar businesses including Purusha People and Berlinger Jewelry, as well as several brands stocked in Whole Foods.

At Studio Plush, Hana looks after the technical side of each Shopify project, from the backend setup to theme customization. She specializes in turning creative designs into clean, flexible code that remains easy for clients to manage.

Hana is also Chloe’s co-founder at Luna Templates, where she teaches designers how to use code to create custom Shopify stores and bring their ideas to life without being limited by the theme.

A smiling man wearing sunglasses and a green shirt, sitting outside with palm trees and a sunset in the background.

JACK WELLS

DESIGNER

Jack is a designer with over 10 years of experience, specialising in printed work and UI design - projects where close attention to detail is essential. He’s worked at top design agencies on brand campaigns, magazines, packaging, and large-scale e-commerce websites, and has a BA in Graphic Design.

His work includes a full UI redesign for Ted Baker’s online store and editorial print design for indie music magazine Crack. At Plush, Jack works on creating print ready packaging, UX for e-commerce and rolling out branding across digital and print touchpoints. He works with precision and has a sharp eye for typography.

ABOUT PLUSH STUDIO (FORMERLY CHLOEFORD.CO.UK)

We look like elevated playfulness. Beauty obsessed. We love promoting body confidence + self love. We’re results driven. We love to empower female founders. A reliable and quality service is super important to us. We focus on creating experiences. We're strategic thinkers - just 'pretty' doesn't cut it.