HELLOUPDO
Hello Updo
A vibrant Shopify experience built to educate, inspire, and convert
Overview
Service
Hello Updo is an award-winning haircare accessory brand rooted in hair health, creating beautifully designed silk essentials that help extend good hair days. As the brand continued to grow, they wanted a Shopify experience that better reflected their vibrant personality while making it easier for customers to understand the products, navigate the range, and shop with confidence. The website also needed to clearly communicate the Hello Updo Method—a complete system designed to protect hair beyond styling.
We completely rebuilt the Shopify store from the ground up, creating a mobile-first experience that balances bold colour and playful energy with a polished, premium feel. Alongside introducing custom sections to explain the Hello Updo Method, we redesigned the product pages to communicate sizing, benefits, and product differences through clear visual storytelling.
Sibling products improved colour discovery, user-generated content became a central part of the experience, and thoughtful UX decisions helped customers confidently choose the right products.
While the brand identity was already established, we evolved it digitally through new typography, textured graphic elements, and expressive layouts—bringing more personality to the online experience while keeping it elevated.
SHOPIFY
The Results
(43 days after launch vs before)
+22%
Total sales
+26%
Conversion rate
+12%
Add-to-cart rate
By integrating user-generated content across key touchpoints, we strengthened product education, reinforced brand trust, and created moments of inspiration that encourage shoppers to imagine themselves using the products.
We introduced intuitive filtering and educational content at the top of the page, helping customers arriving from Google or ads quickly understand the brand and shop with confidence.
The product pages were redesigned to communicate information more visually, making sizing, benefits, and product differences easier to understand at a glance. By surfacing key information where customers make purchasing decisions, the experience feels more intuitive, engaging, and conversion-focused.
Custom silk swatches showcase the richness and texture of each fabric, creating a more accurate and tactile shopping experience.
We visually represented each size with photography, helping customers quickly understand and choose the right fit.
A custom section introduces the Hello Updo Method, helping customers understand how the products work together as a complete haircare system rather than standalone accessories.
Product imagery was designed to communicate key benefits at a glance through clear visual storytelling.
