HOMEBODY

Homebody

A DREAMY BRAND OVERHAUL FOR CBD BATH SOAKS

Homebody creates bath soaks that are as effective as they are joyful. Each soak is backed by science and powered by plants to support healing and help people feel more at home in their bodies.

Known for their cult-favourite formulations and vibrant visual world, they came to us for a rebrand that could support their next phase of growth, without losing what made the brand so loved. While the original logo had to be retained to maintain brand recognition, we led a full creative evolution across brand strategy, visual identity, packaging, and Shopify design.

The result is a softer, more expansive brand experience, one that holds space for healing, play, and emotional connection.

STRATEGY BRANDING PACKAGING SHOPIFY

Each product page features a different colour, allowing shoppers to step into the world of each soak.

While the original logo had to remain, we introduced a playful alternate mark to bring added flexibility and fun across brand touchpoints.

Custom mailer boxes, to bring happiness as soon as their package arrives