L.A. PACIFIC

Written By Chloe Ford

L.A. PACIFIC

Elevating an established oral care brand into a lifestyle-forward beauty name.

L.A. Pacific came to us at a pivotal moment: a chance to evolve from a functional oral care brand into a lifestyle-forward name in beauty and wellness. Known for its unique enzyme-powered formulas that whiten without damaging enamel, the brand had carved out a niche in pharmacy and retail. But with plans to expand into new categories and relaunch their DTC experience, it was time for a fresh, design-led direction.

We led a full creative overhaul in strategy, brand identity and packaging, building a bold, elevated, and approachable look that could grow with the brand. Still rooted in efficacy, but now with a confident, culture-aware visual presence designed to stand out across every shelf and screen.

STRATEGY BRANDING PACKAGING

 
 
 
 
Chloe Ford

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