Range Beauty

Range Beauty

Elevating a breakthrough cosmetics brand with a customer-first digital experience

Range Beauty is a boundary-pushing cosmetics brand redefining inclusivity in beauty. Creating high-performance make-up specifically designed for eczema-prone skin.

Following major exposure on Shark Tank and retail expansion into Sephora, the brand had built significant awareness and trust, but their digital experience wasn’t reflecting that momentum.

We led a full Shopify overhaul to bring the website in line with the strength of the brand. The focus was on clarity, structure, and usability. We restructured content to better guide shoppers through product education and layered in user-generated content to show products in real use.

The new experience meets customers wherever they enter, whether first encountering the brand in retail or arriving online to learn more — creating a seamless, trustworthy path to purchase.

SHOPIFY