KJH.BRAND

KJH.BRAND

Shaping a distinctive brand for makeup artist and educator Katie Jane Hughes.

As a celebrity makeup artist, educator and content creator, Katie Jane Hughes had already built a deeply engaged community and signature style. When it came time to launch her own brand, it needed to feel unmistakably her: creative, expressive, and grounded in the values that built her following.

Katie had a strong vision for what she wanted to create, and we worked closely together to bring it to life. We shaped the brand from the ground up through strategy, visual identity, packaging, and a Shopify store. Designed for beauty lovers of any age or identity, the brand speaks to people who value creativity over perfection, individuals who see makeup as a way to feel more like themselves.

Every design decision was made to embody Katie’s creative direction and connect meaningfully with her audience, resulting in a visual identity that feels elevated yet approachable, editorial yet personal.

STRATEGY BRANDING PACKAGING SHOPIFY

Every customer receives the brand’s signature mailer, designed to feel like a PR unboxing experience.