SOFT ROWS

Written By Chloe Ford

Soft Rows

Building a strategic DTC experience for a brand putting textured hair front and centre

Soft Rows is reshaping the narrative around textured hair: putting care, performance, and real expertise at the forefront. Backed by the Sephora Accelerate brand incubation program, the brand partnered with us to build a clean, conversion-focused Shopify site that would support their DTC launch and long-term growth.

We brought their vision to life through thoughtful UX, utilising user-generated content, quick-buy functionality, and strategic upsells - giving customers a seamless, engaging path to purchase while being built with community in mind.

SHOPIFY

 
 
 
Chloe Ford

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https://studioplush.co
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