RAYE BEAUTY

RAYE Beauty

A high-impact cosmetics brand with strong visuals, a clear voice, and staying power.

A bold cosmetics brand with staying power, Raye Beauty was developed as a fictional project for our Shopify course at Luna Templates - a business we co-founded alongside a Shopify developer to teach designers how to build strategic, high-converting stores. As educators, we created Raye from the ground up as a core part of the curriculum, crafting a brand that felt real from every angle.

From the client journey and product concept to naming, packaging, identity, imagery and finally Shopify design, we’ve used storytelling as a teaching tool for maximum impact.

The result is a fearless, editorial cosmetics brand built to cut through the noise and scale with confidence.

STRATEGY BRANDING PACKAGING IMAGERY SHOPIFY